About SinoDrink

SinoDrink was established in 2008. Mr. Liu Qiang (Edward Liu) is the founder and the president of the company. SinoDrink is the daughter company of Leone Alato - the winery group owned by Generali Insurance S.p.a. SinoDrink specializes in Italian winery, including import of wine and agricultural products, warehouse logistics, duty payment services, operating winery investment, training, collection, boutique winery tours and Italian culinary study tours.

The mission of SinoDrink is to share Italian culture and its healthy lifestyle. Currently, SinoDrink is one of the domestic leaders in Italian wine&spirits importers and a professional Italian wine supply chain operator. With over 400 Italian wine products from more than 50 suppliers covering 20 wine-producing regions in Italy, SinoDrink has integrated the roles of manufacturer, importer, and operator as a top-tier source supply chain company. 

SinoDrink headquarter is located in Shanghai. With experienced branch sales teams in Beijing, Shenzhen, Guangzhou, Zhuhai, Wuhan, and Chengdu, SinoDrink has formed a 11-year-old professional, efficient and convenient import logistics and distribution nationwide.

The company's main clients include high-end hotels, Italian restaurants, and distributors across the country. SinoDrink is dedicated to providing these clients with high-quality products and services to meet their pursuit of Italian wine culture.

In 2012, SinoDrink participated in introducing two influential Italian wine yearbooks and reference books: Gambero Rosso Wine Guide and Grandi Cru d'Italia. SinoDrink was fully involved in editing, translation, and publication of these guides, actively promoting Italian wines in China.

SinoDrink is honored to have been the exclusive wine supplier for the Italian Pavilion at the 2010 Shanghai World Expo and the Expo InterContinental Hotel. Since 2009, SinoDrink has also been the designated partner for Italy's National Day celebrations and the 150th Anniversary of the Unification of Italy in 2011, organized by the Italian Embassy. In July 2013, SinoDrink received the SME Best Contribution Award from the Italian Embassy and the Italian Chamber of Commerce.
Through the hard work and dedication of the SinoDrink team, the company has gained market recognition and numerous honors, including:

· In 2010, SinoDrink is proud to be the official wine supplier of the Italian Center at the Shanghai Expo and at the Intercontinental Expo Hotel. Since 2009, we are also greatly honored to be the official partner of the Italian National Day Ceremony at the Italian Embassy.
· In 2012, SinoDrink introduced two of the most influential Italian wine guides to China: Vini d’ Italia and Grandi Cru d’ Italia. Meanwhile, SinoDrink as an Italian wine specialist was fully engaged in the editing, proofreading, translation and publishment.
· In 2013, SinoDrink was the winner of “The Best Italian SME in China” award at the Panda d'Oro Gala Awards organized by the Italian Embassy and China-Italy Chamber of Commerce, this was the first time that an Italian wine company received an award for its great contribution.
· In both 2015 and 2016, SinoDrink was awarded “ The best Italian Wine Importer in China ” by Bettane+ Desseave Team.
· In 2016, SinoDrink was awarded as “2016 the most Influential Italian Wine Importer in China” by the Italian Embassy and WineITA.
· In 2017 and 2018, SinoDrink was awarded as “Excellent Importer of Italian Wine in China” by the Italian Embassy and WineITA.
· In 2018, SinoDrink was awarded as “Excellent Importer of Wine & Spirits” by Interwine China and as one of the 100 most Meritorious Personages during the past 15 years in the China imported wines and spirits sector since China joining in the WTO.
· In 2018, SinoDrink successfully held its 10th anniversary celebration in the main cities of China, such as Shanghai, Beijing, Guangzhou, Wuhan, Chongqing and etc...
· In 2019, SinoDrink was awarded as "National Excellent Italian wine Importer" by CFDF during the first BBS of Chinese wine market and won the award of "Ambassador of China-Italy Cultural Exchange" at the China New Media Travel Summit.
· In 2020, SinoDrink was awarded as "Excellent Italian Wine Importer 2020" by China International Import Expo.
· In 2021, SinoDrink was awarded as the “Excellent Importer” and “Best Brand Operator” at the interwine 2021 China Wine Market issued by the Interwine Organizing Committee.
· received a great award of "Cavaliere dell’Ordine della Stella d’Italia" by Italian Government
· In 2022, SinoDrink was awarded the Advanced Company of Hongkou District's Outstanding Enterprise;
· In 2023, SinoDrink was awarded Italian Wine Culture Ambassador of the Year 2024 by 
· World Leisure Awards

Assicurazioni Generali S.p.A's investing companies in China:

Generali China Life Insurance Co., Ltd.      

China Italy Property Insurance Co., Ltd   

Guotai Asset Management Co., Ltd.

Shanghai SinoDrink Trading Co., Ltd