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News | The 170th anniversary of the Generali Agricultural Group: a special report in Corriere della Sera

  • Categories:News Release
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  • Time of issue:2021-12-31 17:33

(Summary description)Recently, on the occasion of the 170th anniversary of the founding of Generali Agricultural Group, Corriere della Sera*, an authoritative media in Italy, published a full-page and special report on the news of the 170th anniversary of the founding of Generali Agricultural Group and celebrated with the Group.

News | The 170th anniversary of the Generali Agricultural Group: a special report in Corriere della Sera

(Summary description)Recently, on the occasion of the 170th anniversary of the founding of Generali Agricultural Group, Corriere della Sera*, an authoritative media in Italy, published a full-page and special report on the news of the 170th anniversary of the founding of Generali Agricultural Group and celebrated with the Group.

  • Categories:News Release
  • Author:
  • Origin:
  • Time of issue:2021-12-31 17:33
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Recently, on the occasion of the 170th anniversary of the founding of Generali Agricultural Group, Corriere della Sera*, an authoritative media in Italy, published a full-page and special report on the news of the 170th anniversary of the founding of the Group, celebrating with the Group.

 *Corriere della Sera is the largest Italian-language folio newspaper in circulation in Italy, and also the oldest one in existence. It was founded in Milan in March 1876 as an evening newspaper, but it is actually a morning newspaper. It is known for its independent editorial policy and its detailed and accurate coverage of international news.


The following is a translation of the newspaper, with a slight change in the order of the paragraphs:

In the next few days, a limited edition bottle of wine will be delivered to the President of the Italian Republic, Mr. Sergio Mattarella.

This is not just any wine, but a limited edition made on the occasion of the 170th anniversary of the founding of Genagricola, the agri-food holding company belonging to the Generali Group, which was established in 1851 and which owns the largest area of agricultural land in the history of Italy. It all began at the Cà Corniani estate near Venice, the “city of water”.

 
 

△ Map of the Ca' Corniani estate in 1851 △

 
 

 

Meet Generali Agri Group:

· Agri-food holding company belonging to the Generali Group;

·  It is the largest agricultural group in Italy, with a total of 15,000 hectares of arable land;

·  The Group generates significant annual revenues in four countries: Italy, Romania, the United States and China;

·  Founded in 1851, the company has been in business for 170 years;

·  The Generali Insurance Group, of which it is a member, was founded in 1831 and has a history of 190 years.


 “The Group's 170-year history has been long and stretches over 680 seasons,” said Mr. Igor Boccardo, CEO of Generali Agricultural Group, ”so to celebrate the Group's 170th anniversary, we have produced a limited edition of 680 bottles of high-quality vintage wines. In other words, this vintage is a very special wine. In other words, this aged vintage is just like the Generali Group, which has survived the years.”

“Wine is the main focus of the Industrial Group in the future. So with a heart that wanted to make a difference, and with this goal in mind, we created Leone Alato in 2021 - a business-focused group to drive the growth of the Generali Group in the wine segment. This is the 'container' of the brand's new structure, which includes Bricco dei Guazzi, Torre Rosazza and Costa Arènte. For the F&B channel, there will be a further shift to mid-range retail through brands such as Tenuta Sant'Anna to simplify sales of the portfolio.”

 
 

△ Château Schanel sparkling wines with iconic capsules △

 
 
15000
Today, the Generali Agricultural Group is the largest agricultural group in Italy, with 15,000 hectares of arable land belonging to a total of 25 agricultural subsidiaries.
//
6000
The Generali Agricultural Group generates an annual turnover of 60 million euros, one third of which is generated by the Group's own wine industry.
// 6000
1851
Founded in 1851, the story of the Generali Agricultural Group begins with the acquisition of the first piece of land, the Cà Corniani estate near the watery city of Venice, which was originally a peasant's house.
//The story of the Group begins.
900
The Group's wineries have a cumulative total of around 900 hectares of vineyards and produce more than 4 million bottles of wine.
// The Group's wineries have a cumulative total of around 900 hectares of vineyards, producing over 4 million bottles of wine.
300
A total of 300 hectares of re-naturalized natural areas in Italy and natural forests in Romania, 12% of the Group's land is uncontaminated.
 

△ The old underground cellar of Château Goussaint △

 
 
Just as we talk about other groups with a long history, the history of the Generali Group often brings us to the history of the countries in which it operates. Together with Italy, the Generali Agricultural Group has witnessed the transition from the cultivation of the land to the new technologies of the new century: from the “main industry (traditional food industry)” of a century ago to the “new high-tech, sustainable 4.0 agriculture” of today. For the Chung Lee Agricultural Group, the idea of “new agriculture” was seeded and “planted and nurtured” from the very beginning.
 

△ Autumn harvest at Terry Winery △

 
 
Mr. Igor Boccardo, CEO at the helm of the Generali Agro Group since September 2019, wants the company to increase its processing capacity: “We have a vision: we must move from ‘agriculture’ to ‘agri-food’ We have a vision: we must move from 'agriculture' to 'agri-food' and keep climbing up the value-added ladder. For example, in 2021 we conducted our first test, producing our first beer from barley grown by the Group, just as we produce wine from grapes grown.”
 

 

△ Château Clarion's vineyards △

 
 

The concepts of “precision agriculture” and “sustainability” were born out of the Group's plans, as a result of the choice to pursue higher added value in production. On the first point, Mr. Igor Boccardo summarizes: “Agriculture 4.0 is a method, a system. It predicts how much energy the earth will provide when and how it will be utilized.”

With the intelligent use of satellites, drones, computers and tractors, the precision agriculture system used by the group today can reduce water consumption by 40%, diesel consumption by 9% and the use of chemicals by 20%. Another practice that the Generali Agricultural Group specializes in is symbiotic agriculture. “Mined” soil no longer absorbs carbon dioxide. However, through simple daily agricultural practices that re-establish the soil flora, the soil can be 'regenerated' and the use of chemical products can be dramatically reduced (-90%~-95%). The use of carbon farming techniques will also be a new challenge. It will achieve the goal of carbon neutrality.

“It's all about sustainability,” says Mr. Igor Boccardo ”and hopefully, with the first Group Sustainability Report to be published this year, these practices will be fully realized in the shortest possible time.”
 

 
 

/ Reference / Link / Link / Link

·https://baike.baidu.com/item/Evening Post/22184854

·https://rassegna.dominiocliente.it/imm2pdf/Image.aspx?

&imgatt=EUC30Y&imganno=2021&imgkey=C1WRIM62927YA6&tiplink=2.

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